With the few US-facing poker sites being shut out in the cold as far as advertising at the WSOP this year, PartyPoker.net inked a deal to keep their logos front and center at the Rio this summer. As in the 2006 World Series of Poker, PartyPoker.Net logos will be featured in some of poker's most prime real estate - the felt on every table at the WSOP.
"We're pleased to announce that PartyPoker.net has renewed its product-placement deal," said WSOP Commissioner Jeffrey Pollack. "It is one of a fantastic group of commercial companies we welcome back to the team." PartyPoker announced immediately following the passage of the Unlawful Internet Gambling Enforcement Act that it would no longer accept US players on either its free-money or play money poker sites, and that gives Harrah's the leeway to allow product placement advertising by PartyPoker.Net at this year's WSOP.
A Harrah's statement earlier this year clarified their position on logos at the Rio this summer. "[T]he 2007 World Series of Poker venue will not contain advertising from dot.com sites that allow access to US residents nor ads from dot.net sites affiliated with those entities. Harrah's position does not affect advertising that may or may not be carried out by media companies that cover the event, as they aren't subject to the same gaming-regulatory requirements as Harrah's. Nor does our position impact players."
In fact, players may now wear more and more varied poker site logos than ever before, as described in the rules document at worldseriesofpoker.com, but the ban on ".com" sites is still in effect. Details on the amount PartyPoker paid for their product placement were not made public.