After several weeks of attempting to settle a domain name dispute, Bodog seems to have finally settled on a new domain.
A message from Calvin Ayre on the site explains:
"High stakes, hot women and killer parties in exotic locales; Bodog's always known how to roll. It's all part of our play hard philosophy; it's all part of the Bodog life.
"As you may know, there've been some changes at Bodog recently because of issues related to our domain name. We temporarily released newbodog.com a few weeks ago, but in an effort to move to a more permanent home we are pleased to announce bodoglife.com. We reacted quickly, as we always will, so you can enjoy the hottest site on the net with no interruption in play.
"Hey, the world changes, and if you don't change with it, you get left behind. We've been leading the good times for a long time, and nobody will leave us behind. Full speed ahead.
"That said, I hope you'll visit Bodog's permanent new home at bodoglife.com. Although the Bodog address is changing for good, this is the bottom line: At Bodog, it's business as usual. Same great site, just a new Web address.
"What you will notice is, we're still the most trusted place on the planet to get your fun fix, whether it's poker, music, mixed martial arts, casino or sports betting.
"This is Bodog. This is the life."
The difficulties for Bodog began with a patent infringement legal matter filed against 1st Technology LLC regarding the domain names bodog.com and bodog.net. When Bodog failed to represent itself in the suit, a summary judgment was issued which awarded 1st Technology $48,937,456 in damages, an amount that was ordered to be paid by Bodog by March 2007. According to official documents, Bodog did not attempt to make restitution or appear at a subsequent hearing, so the two domain names in dispute were turned over to 1st Technology.
The court has ruled, though, that 1st Technology may not use the domain names because they only have value to Calvin Ayre, and they may not sell the domain names because it would violate the U.S. trademark laws as Bodog Entertainment, headed by Ayre, owns the trademark.
Ayre claims that they will fight the court's decision for royalty and licensing payments. In the meantime, Ayre has handled the situation promptly and without much ado. When Bodog lost its long-time domain name, it reacted quickly and set up newbodog.com. However, they eventually purchased bodoglife.com as a permanent home for the site. At no time during the changes has there been a noted interruption in access or play.
Bodog has also signed an agreement with Morris Mohawk Gaming Group in Canada to license and administer the Bodog brand name and the new web domains.