Popular online casino 888.com has announced that it will hold its first charity day on October 10th as part of its 10th birthday celebrations. In their effort to raise awareness about global issues and contribute to non-profit organizations, the site has pledged to contribute $100,000 to charity and allow players to donate part of their playing money on that day.
The two organizations that 888.com has chosen to receive donations are Earth Action and World For World.
Earth Action combines the efforts of people around the world to pressure governments and corporations to take action to solve global problems. Their goals include preventing dangerous climate change and promote renewable energy, build a more democratic and effective United Nations, control the global AIDS epidemic, care for impoverished children, protect fertile land and forests, eliminate nuclear weapons and control the weapons trade, and ban landmines. Through an action alert network comprised of individuals, groups and legislators, the organization works in 161 countries to make the world a better place. More information can be found at www.earthaction.org.
World For World Organization (WFWO) is an Italian-based non-profit organization operating on an international level. Objectives includes increasing public awareness about global development issues and mobilizing resources to respond decisively to global concerns and support the United Nations' agenda for global development. Fundraising allows the WFWO to provide assistance to the world's poorest people, operate humanitarian projects to put an end to extreme poverty, and provide opportunities to those in need. Additional information can be found at www.worldforworld.org.
888.com 's Marketing Director, Matt Robinson, said, "This is the first time we have run a global charity day and we're delighted we can raise money for such important causes. It's a great opportunity for all of our players to work with us in contributing to important global issues - simply by playing and enjoying our games."
Players are invited to play any games on 888.com, i.e. casino games, poker or bingo, on October 10th and contribute a percentage of their playing money to either or both organization. Players are also being encouraged to research the two chosen charities and make donations through their individual websites. 888.com's employees will also be participating in special activities on October 10th to raise funds and awareness for those charities.
By logging on to 888.com on October 10th, players will be able to support the first charity day and two humanitarian and environmental organizations, and encourage the generosity of poker businesses around the world.