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Poker News | World Poker News

All In Energy All Over the WSOP

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This is not the first year that All In made a splash at the World Series of Poker. The company handed out numerous patches to pro players during the 2007 WSOP, and drinks were available for players and media to sample. But All In has been all over the 2008 WSOP with promotions and incentives to make everyone All In fans.

With Johnny Chan at the helm and many pros willing to endorse the company, All In Energy Drinks and All In bottled water have been the hot sellers at the WSOP. The drink servers in the tournament rooms have also been donning red All In shirts with the company logo, and their trays are always stocked full of All In products for the tournament players.

With its purpose being to offer a drink that helps players with energy and focus during long poker sessions, the formula to create a healthy mix was created. The energy drinks are free of sugar, carbohydrates, and excess calories (only 10 calories per 8.4 ounce can) but full of herbs, vitamins, and amino acids. Three flavors are available – grape, citrus, and root beer – and can be purchased everywhere at the Rio in Las Vegas during the WSOP or via the website

All In had much more in store for players and customers at the 2008 WSOP, including a monstrous pool party at the Palms Hotel on the evening of June 30th. It was supposed to be a private gathering for All In customers, but it turned into the first big party of the WSOP. At the very least, hundreds of people turned out for the swanky poolside function, enjoying the drinks and social environment. The DJ spun hip-hop music throughout the evening, with a rapper performing the All In theme song live, and dancers as eye candy for the gentlemen in the crowd.

Poker pros were at the party in force, with Johnny Chan enjoying his party, and numerous other famous poker faces in the crowd, including newly crowned $50K HORSE champion Scotty Nguyen, Layne Flack, Men “The Master” Nguyen, Clonie Gowen, Robert Williamson, Bryan Devonshire, Adam Levy, Mel Judah, Dewey Tomko, Chris Moneymaker, and Joe Sebok. The upper level VIP lounge was full of party-goers enjoying the view of the crowds below and the relaxing atmosphere of lounge chairs and a private bar.

The party was only the beginning, as the All In sponsored $500,000 Invitational Tournament was scheduled for the following day at the Rio Convention Center. For all who purchased a specific amount of All In products in the past month, the entry to the tournament was free. Though the number of players was supposed to be capped at 1,000 by most accounts, the latest reports indicate that nearly 2,000 people showed up to play in the tournament on July 1st. With a guaranteed prize pool of $500,000 and $1000 bounties on every All In pro in the tournament, it’s no wonder the turnout was so phenomenal.

The tournament is scheduled to wrap up on Wednesday, July 2nd at the Rio, and details of the winner and final tournament numbers will be announced then.

All In has turned out to be the off-the-tables success story of the 2008 WSOP, as the energy drinks and water have been a hit, the party was a huge success, and the tournament was extremely well-attended.

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