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Poker News | World Series of Poker | WSOP Journal

All In to Be Official WSOP Energy Drink in 2009 and Beyond

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If you enjoyed the All In water and energy drinks aplenty at the 2008 World Series of Poker , it will come as good news that All In has signed a multi-year deal with the World Series of Poker to be the official energy drink and bottled water supplier.

The news won’t come as much of a surprise if you read about the 2008 WSOP final table, because the official announcement was made by Phil Hellmuth and Johnny Chan just before the dinner break on Day 1 of the tournament. But released in writing on December 2, more details came with the new statement.

During the 2008 WSOP, All In served up over 100,000 cans of its energy drinks and more than 300,000 bottles of its water. Not only did All In Energy sign a sponsorship deal for the 2009 WSOP, but the deal is a multi-year one, though the exact number of years is not specified. What is known is that All In Energy Drink will continue to be the exclusive one sold at the WSOP, and All In Purified Water will be the prominent bottled water available in the playing area. And as was the case this year, the All In logo will be seen everyone, including on all beverage servers in the tournament area.

All In will also be hosting its second annual freeroll poker tournament, wherein customers will qualify for seats in the event based on their online energy drink and water purchases through the All In website. The tournament will be held at the Rio All Suites Hotel & Casino during the 2009 WSOP, and the prize pool will be over $500,000.

Ty Stewart, Marketing and Sponsorship Director for the World Series of Poker, noted, “We are pleased to continue our partnership with All In Energy Drinks and Purified Water. All In Energy Drinks and Purified Water provide an important boost to our players during tournament play and we look forward to many years of partnership with All In Energy.”

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