In a big move for the World Series of Poker, the brand has moved away from previous presenting sponsors like Milwaukee’s Best Light, which still remains a sponsor, and created a partnership with a different kind of product. The newly signed agreement with Jack Link’s Beef Jerky is a move in a new direction for the two brands and now means that the summer series will be known as the World Series of Poker Presented by Jack Link’s Beef Jerky.
Jack Link’s is the top meat snack brand in the United States, though its products are sold worldwide and growing in that global market as well. Known most for its beef jerky but boasting of more than 100 snack products in its lineup, the company will offer a number of its products at the 2009 WSOP in the gift shop and the poker kitchen.
In addition, the Jack Link’s brand name will be featured on the poker tables at the WSOP, signage around the Rio, and on ESPN advertisements, as well as at the Wild Card Café, a lounge featuring drinks and snacks near the ESPN final table area of the Amazon Room at the Rio.
The multi-year deal will begin with the 2009 WSOP, which is its 40th annual celebration, and continue for an unspecified number of years going forward. There will also be a WSOP-branded national promotion using the slogan, “Feed Your Wild Side.”
Jack Link’s Beef Jerky Director of Marketing Jeff LeFever stated, “The game of poker is all about sharing good times with great friends. Jack Link’s enthusiasts and poker fans are cut from the same cloth - they are fun-seeking, adventurous spirits. The World Series of Poker Presented by Jack Link’s Beef Jerky is the most esteemed gaming event in the world, and poker’s untamed spirit truly embodies the Jack Link’s brand. Being part of this thrilling tournament is just one more way Jack Link’s is helping people to Feed Their Wild Side.”
While other partnering brands like Milwaukee’s Best Light, Everest Poker, and All In Energy Drinks will be a significant part of the 2009 WSOP, look for Jack Link’s Beef Jerky signage to outshine the rest and become a fixture at the Rio during the summer months.