PokerWorks

His name is arguably the biggest in poker, yet Doyle Brunson has been notably without representation by an agency until now. While others like Negreanu and Eastgate signed on to the roster of the biggest player representation agency in Las Vegas, Poker Royalty, there were some holdouts like Brunson…until recently.

And the association between Brunson and Poker Royalty did not come from a company announcement but through Brunson’s blog. He wrote recently, in a post that mostly focused on the 2009 World Series of Poker and the Twitter technology, about his decision to sign an agreement with the company. He wrote:

“I signed on with Poker Royalty yesterday. Poker Royalty represents quite a few poker players in making deals for their endorsements, etc. I’ve heard nothing but good things about them. I’m a terrible businessman and deal maker so I’m glad to be able to turn over all that stuff to them. As I recall, they have a suite right outside the tournament area that will be handy for bathroom breaks…”

While this doesn’t exactly ring of an unequivocal endorsement of a company, it does indicate that Brunson was seeking someone to help handle some of his poker-related business dealings. Poker Royalty specializes in representing members of the poker community in the areas of marketing, corporate consulting, event management, speaking engagements, and licensing opportunities. They handle the business end of such practices and try to obtain those kinds of partnerships for their clients.

Poker Royalty also has clients on its roster that are not the most well-known in poker circles but play the game and take on poker-related opportunities, clients like Jason Alexander, Jerry Buss, and Orel Hershiser.

With the addition of Brunson to the list, Poker Royalty is able to further boast of its prestige in the community. Though the company already professes to have secured over 300 poker sponsorship deals for its players, anything they can do with or for Doyle Brunson will only boost their reputation.