Less than two months from the start of the 2010 World Series of Poker in Las Vegas, the WSOP has announced a collaborative effort with a sportswear company. While this is not being called a sponsorship agreement, it appears that Nat Nast will be working with the WSOP to launch a collector’s series of clothing by the end of 2010.
Nat Nast is an American men’s sportswear company that has been in business since 1946 but relaunched in 2000 by the owner’s daughters. The clothing is referred to as “epitomizing casual elegance” and is typically sold in high-end stores like Nordstrom and Saks Fifth Avenue. And now by the fourth quarter of 2010, Nat Nast will offer the WSOP Collector’s Series of clothing in the same stores, but in luxury resorts, casinos, and online for customers in the United States, Canada, and the Caribbean.
The custom-designed series will consist of signature silk and cotton shirts, knit polos, and t-shirts embroidered with newly designed World Series of Poker artwork. The aim is to offer classic, comfortable styles for players seeking comfort at the tables, as well as those who view poker with respect and seek clothing that portrays the game with class. WSOP Vice President Ty Stewart reiterated, “Let this be the end of glitter shirts, track jackets and hoodies at the poker tables.”
The President and CEO of Nat Nast, Lawrence DeParis, commented, “we are delighted to be collaborating with the World Series of Poker in creating an exclusive collection of shirts that celebrates the game of poker and its ultimate challenge. Working with like-minded brands that appeal to the Nat Nast man, the World Series of Poker being a terrific example, opens up exciting new opportunities for both parties. The WSOP team’s entrepreneurial spirit and track record of success made the decision to go ‘all-in’ an easy one for us.”
The collaboration between the companies appears to be in the beginning states, thus not offering the clothing in Las Vegas during the 2010 WSOP. However, the shirts will be available for purchase prior to the 2010 November Nine Main Event final table later in the year.