Bodog just announced that it would be exiting the U.S. market by allowing its license agreement with Morris Mohawk Gaming to expire at the end of 2011. The news came right after Bodog UK was granted a gambling license by the UK gambling commission.
The decision to let their brand licensing deal with Morris Mohawk Gaming expire was released by the Bodog Brand in the following statement.
“Following recent news that Bodog UK has been granted a gambling license by the UK Gambling Commission, we are pleased to announce further developments to the Bodog brand going forward.
As highlighted last week, Bodog UK’s CEO, Patrik Selin believes the trust and credibility that having a UK license brings to the brand will benefit customers and allow him to attract the best talent in the industry to work with him.
However, in order to ensure the brand’s expansion is not affected by negative perceptions, both in the UK and elsewhere in emerging markets such as Asia, where Bodog88 is already successful, a decision has been made to withdraw the Bodog brand from the US market at the end of 2011. As a result, the Morris Mohawk Gaming Group’s (MMGG) brand licensing agreement will be allowed to expire on 31 December, following which US residents will no longer be able to access bodog.eu or any other Bodog branded website. We understand that MMGG will launch under its own brand in 2012, licensed by the Kahnawake Gaming Commission. All Bodog.eu clients’ funds will remain safe and they will have the option to switch to a new MMGG brand should they wish but MMGG confirms it’s business as usual.
This decision presents a fresh direction for the Bodogbrand.com as it looks to create a new chapter in its history. The move will enable the Bodog brand to continue its growth and expansion and maintain its position as the world’s largest gaming brand.”
Located in the Mohawk Territory of Kahnawake, Morris Mohawk Gaming is licensed by the Kahnawake Gaming Commission. Morris Mohawk Gaming offers online gaming services to U.S. players and currently has an exclusive licensing agreement with Bodog which allows them to use the Bodog brand within the U.S. to support Morris Mohawk Gaming marketing activities.