Preliminary approval has been given by the Nevada Gaming regulators to a marketing agreement between 888 Holdings and Las Vegas based Golden Gaming. Golden Gaming becomes the gateway for customers who sign up to play online poker through Treasure Island — a real-money online poker room is in the works for Nevada only and will be operated by 888, an offshore online poker operator.
Michael Alsonso, Golden Gaming attorney, reports that the company will become the marketing vehicle that will send players to Treasure Island's online poker website but Golden Gaming is not involved in any role in the operation of online poker. There are three casinos in Pahrump (about 60 miles out of Las Vegas in Nye County) and 40 taverns throughout Las Vegas that are owned by Golden Gaming.
According to the Las Vegas Review-Journal: “It’s unique and allows Golden Gaming to market 888’s platform to its customers,” Alonso told the Gaming Control Board.
Gaming revenues in the marketing agreement will be shared between Golden Gaming, 888 Holdings, and Treasure Island if the deal receives final approval on September 26th by the Nevada Gaming Commission (NGC). Once Treasure Island's online poker site is up and running, the revenue share will go into effect.
In March the interactive gaming licenses for 888 and Treasure Island were approved by the NGC. The software for Treasure Island's online poker room will be provided by 888poker once the site is up and running in Nevada.
888 owns and operates 888poker outside of the U.S. and will also provide Caesars Interactive Entertainment and WMS Industries (slot machine manufacturer) an online poker platform in Nevada. Each of the companies has nonexclusive business-to-business deals with 888.