Last year Ultimate Gaming made history by being the first online poker site in the United States to launch a regulated, real-money poker room, Ultimate Gaming is also the first online poker site to pull out of a state's online gambling market with the announcement on Friday that it would exit the market in New Jersey.
Trump Taj Mahal Associates LLC in Atlantic City was partnered with Ultimate Gaming but another sad state of affairs led the land-based New Jersey casino to file for Chapter 11 bankruptcy protection, hence, ending Ultimate Gaming's endeavor to have a partner in New Jersey.
A press release issued by Ultimate Gaming said the agreement was terminated due to "multiple breaches by Trump Taj Mahal Associates." Ultimate Gaming plans to stop operating in New Jersey but plans to maintain its online poker operations in Nevada.
"We are grateful to the State of New Jersey and the New Jersey Division of Gaming Enforcement for allowing us to be one of the first companies to bring online gaming to the citizens of New Jersey and appreciate their leadership as one of the first states to allow online gaming," said Tom Breitling, Chairman of Ultimate Gaming. "We are working closely with the Division of Gaming Enforcement to ensure a smooth transition for our online gaming customers as we wind down our New Jersey operations."
New Jersey's online gambling laws require gaming providers to be in a partnership with a land-based casino that is located inside the state's borders. In July of 2013 Ultimate and Trump Taj Mahal Associates LLC signed an agreement that would offer real-money online gambling to players within the borders of New Jersey and online play within the state became a reality in November 2013.
The news coming in from Atlantic City on live casinos is dismal. Trump Taj Mahal announced on September 9th that it will be closing. The date is set for — or shortly after — November 13th, 2014, and when it goes dark, it will bring 30 years of business on the boardwalk to an end.
PokerScout.com reported that Ultimate Poker was fourth in the rankings for real-money online poker traffic in New Jersey. The online poker site traffic rankings were: #1 partypoker/BorgataPoker; #2 WSOP.com: and #3 All American Poker Network/888. Chris Grove at OnlinePokerReport said that, unlike Ultimate Poker's competitors in NJ, the Taj Mahal did not provide support for the virtual poker room in terms of marketing or an online presence and Ultimate Poker was ultimately at a "serious disadvantage."