Viktor "Isildur1" Blom and Gus Hansen may be professional poker players but they no longer are part of "The Professionals" at Full Tilt Poker! The announcement came from Full Tilt on Tuesday that sponsorship contracts were not going to be renewed.
"We can confirm that Full Tilt’s sponsorship of Viktor Blom and Gus Hansen has expired," a spokesperson at Full Tilt told PokerNews.com. "We would like to wish Viktor and Gus all the best in their future endeavors."
Late last week noise hit the mainstream about the change in the relationships with pro players and Full Tilt — Hansen and Blom were a big part of that noise as the poker world wondered if they would continue as a face on the site. The rumors started when a new version of Full Tilt's website was launched and the two pros were no longer visible on the pages.
"This follows a year-long review of the Full Tilt brand and a decision to move away from pro-centric advertising to focus on the experiences and stories of the vast majority of our players," the room's spokesperson added.
A year ago Tom "Durrrr" Dwan left the room's pro team "The Professionals." Then recently Hansen was a no-show in a Heads-Up Showdown with Blom which could have fanned the fire to drop The Professionals from the Full Tilt site.
"Full Tilt will celebrate the excitement, fun, and intrinsic enjoyment of playing our poker, blackjack, roulette, and slots games," the spokesperson continued. "A new TV campaign will launch imminently, representing this new approach. There will be more news on this later in the week."
The end of the relationship with Hansen, Blom, and Full Tilt seems to be running hand-in-hand with the end of other poker sponsorships as of late. Recently Marvin Rettenmaier tweeted about the end of his relationship with partypoker. The two-time World Poker Tour champion had a little fun with his tweets and the announcement.
Just before Rettenmaier's notice, Ultimate Poker cut a number of sponsored players: Brent Hanks, Jeremy Ausmus, William Reynolds, Phil Collins, and Jason Somerville.
More cuts have taken place in sponsorship deals recently. With Amaya Gaming's acquisition of both Full Tilt and PokerStars news hit that contracts were ended with Marcel Luske, Alex Kravchenko, Joe Cada, Jose "Nacho" Barbero, Angel Guillen, and Humberto Brenes.
Images courtesy of Full Tilt.