With all the changes that are going on at Full Tilt, it's not surprising that the whole approach to bringing new players into the game through video ads has changed also.
Two videos that recently surfaced are "The Bluff" and "The Call!" That jump into a new presentation of what Full Tilt is bringing to the masses puts a stamp of finality on the non-renewal of Gus Hansen and Viktor Blom's sponsorship contracts and the end of the pro sponsorship on the site.
Earlier this week a representative of the online poker room announced the goal of the room begins with a new campaign that will "celebrate the excitement, fun, and intrinsic enjoyment of playing poker, blackjack, roulette, and slots games."
"Some of the most interesting stories are created or told at Full Tilt," said a media report. "Being able to share these stories and the intrinsic enjoyment of playing games such as poker, casino or slots is key to the new Full Tilt brand."
Full Tilt is moving away from the focus of who plays at the site and their ranking and is turning it, instead, to the game and the fun side of poker.
"The Full Tilt product, marketing and branding will focus very much on sharing the experiences of players," continued the media report.
"To whet the appetite, an innovative series of advertisements will showcase the drama of playing at Full Tilt from a player’s perspective. However, there’s always another side to the story, making each ad a must-see. Demonstrating a typical battle of wits at the tables, the advertisements feature two perspectives of one hand, giving a glimpse of the type of stories that unfold every single day at Full Tilt."
The two videos shown below have been available since Thursday on Youtube. The digital campaign will soon be available on the small and big screen in the U.K. Simply Zesty is the creator of the digital campaign and "will support TV and cinema spots, increasing awareness among the online community, while advertising will also appear in print and on the daily commute."
"These cutting-edge adverts showcase exactly what playing our games is all about — the psychological warfare, the bluffing, the fun, and the drama that happens all day long at Full Tilt," Full Tilt Managing Director Dominic Mansour said. "A huge amount of time and effort has gone into the new brand and we’re thrilled to share the first of our stories with the UK."