PokerStars kicked off its brand new sports-betting platform on Tuesday and also took its first bet! Celebration time!
PokerNews.com revealed the announcement of Amaya Inc.'s intention to launch a PokerStars-branded sports-betting product by April 2015, and BOOM, BABY! There you have it. The sports-betting industry picked up a new contender on March 31st as the company steps into what they believe will greatly enhance the group's future.
The new PokerStars 7 client is fully integrated with the brand new PokerStars sportsbook which is in beta phase at this time and it will soon be available from Internet browsers and mobile. A source at PokerStars has told PokerNews.com that this is the last step before the official launch — selected markets will have access to the new PokerStars Sportsbook within months.
Amaya's operational highlights were published on Tuesday and the company has everything to celebrate with the announcement of record financials and the plan to enter the daily fantasy sports industry. Those who are big fans of mobile sportsbooks can look forward to the completion of PokerStars web and mobile sportsbook by the end of 2015.
"The Corporation anticipates PokerStars will launch its beta version of its sports-betting product, available both on the web and in the PS7 client, in certain jurisdictions in the near future, with rollout to other markets across the dot-com network through the next two quarters of 2015," Amaya's report stated. "The company anticipates launching sports betting on mobile in 2015 as well."
Amaya's CEO David Baazov had this to say on Tuesday: "We have further developed our casino offering through the introduction of live dealer games and table games on mobile, with slots anticipated to roll out on PokerStars through the first half of 2015.
"Thus far, we have seen cross-sell rates and revenue yields above our expectations, with a significant majority of the casino spend coming from new deposits to the platforms. We anticipate the launch of sports betting in certain markets in the coming days with an expansion across the network to take place through the first half of 2015.
"Going forward, Amaya intends to acquire new customers and gain online gaming market share through the continued expansion of the B2C business in other verticals, including sports betting, casino, social gaming, and daily fantasy sports, which we expect will supplement our current growth plans for our core poker business."