The Kings and Queens of America could be me and you, your neighbor, the guy that fails to wipe the sweat from the bench press at the gym, the woman at the beauty shop that cuts and styles your hair every month, the checker at the grocery store, or — wait for it — Phil Ivey!
Sure, you can see that, right?
Apparently the Chrysler company media department could definitely see Ivey as a King of America. That speaks well of the poker world in our opinion and the Chrysler company knows the value of those that shine in the poker world.
Phil Ivey is practically a household word, even in households that don't play poker — if there is such a place. Ivey's appearance in the launch video titled The Kings & Queens of America ignites the start of Chrysler's new Drive Proud campaign for the 2015 Chrysler 300.
Ivey is a shining star in the poker world and his accomplishments continue to grow, he holds 10 World Series of Poker gold bracelets and one World Poker Tour title, those are huge milestones in his poker career. He also plays some of the biggest cash games in the world and has won millions stacked on top of other millions. His appearance in this commercial begins at the 32-second mark and he's right there alongside other well-knowns in the world: NBA assistant coach Becky Hammon, Reddit cofounder Alexis Ohanian, novelist Smith Henderson, sportswear company founder Lynn Le, restaurant owner Caroline Styne, furniture designer Nolen Niu, jewelry designers Mercedes Yvette and Tiffany Schrade, hoteliers Avi Brosh and Andrew Sasson, photographer Kwaku Alston, and martial artist Shawn Williams.
"The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft, and have the guts to turn dreams into reality," said Olivier Francois, who serves as the company's chief marketing officer. "Our latest homage to the relentless and proud is The Kings and Queens of America, where we recognize nobility not as a birthright but an earned designation. Because meaningful success doesn't appear magically on a silver platter; it is earned and should be rewarded. The crown jewel in this case being the new Chrysler 300 — a car crafted with them in mind."
Peter Dinklage from the Game of Thrones narrates the opening video of the campaign which hit the air waves nationally in the United States on Thursday, April 9th, 2015.