The second quarter (Q2) of 2015 is a great indicator of the future of the iBus Media's business-to-business (B2B) portal Poker Affiliate World (PAW).
PAW currently offers over 50 different affiliate deals and has almost 12,000 subscribers after doubling its affiliate base between April and June. As PAW’s growth flourishes, its members’ revenues are growing also.
"We are extremely pleased with the results," the Head of PokerAffiliateWorld.com Viktorija Antanavičiūtė told PokerNews.com. "This proves that our affiliates have recognized the hard work we all did to make our portal a reference point in the industry."
"However, this is only the beginning," Antanavičiūtė went on. "In the coming weeks, we will launch a new series of premium and exclusive deals together with tools that will help our partners to get the most out of their blogs and convert their traffic like never before."
PAW went all out to serve marketers with a backend affiliate makeover and a sleeker design in January of 2015. And managed to score a major coup by stepping into the North American market when it signed a strategic partnership with Draftkings, who just happens to be the biggest name in the Daily Fantasy Sports (DFS) industry.
Antanavičiūtė said the company has some "ambitious plans for the upcoming months," when asked about the future of the B2B portal.
"We are going to expand in niches like mobile gaming, financial trading, and DFS. We want to continue to improve our platform and to offer the best affiliate deals in the market."
From a few teasers dropped by Antanavičiūtė, there's much more on the burner for PAW that can't be disclosed at this time — like an upcoming high-profile poker-related program featured on an exclusive basis. This news, along with other changes coming up, are what Antanavičiūtė believes will be part of the reason for even more growth in Q3 as the momentum continues to build.
"We aren't allowed to share any details about it right now. All I can say is that this is going to be an amazing and exclusive affiliate deal available only to PAW members," Antanavičiūtė said. "We plan to announce the new partnership within days. This time, we are ready to surprise everyone with a very attractive offer that won't be available anywhere else on the Internet."